For consistency with the automatically tracked events, we suggest that custom events be named using only lower case letters, numbers and using dashes (-) instead of spaces.

Example: link-to-inventory or gated-pdf-form-submit

Link click events

<a href="/some-link/" data-sb-custom-event="link-to-inventory">
    View our inventory
</a>

Form submit events

Note: If you created the form using our Form Builder module, then you can add the custom event name to the "Custom Event" field under the advanced options for the form.

<form method="post" action="/"
      data-sb-custom-event="gated-pdf-form-submit">
...form here...
</form>