For consistency with the automatically tracked events, we suggest that custom events be named using only lower case letters, numbers and using dashes (
-) instead of spaces.
<a href="/some-link/" data-sb-custom-event="link-to-inventory">View our inventory</a>
Note: If you created the form using our Form Builder module, then you can add the custom event name to the "Custom Event" field under the advanced options for the form.
<form method="post" action="/"data-sb-custom-event="gated-pdf-form-submit">...form here...</form>